News Release


2016 Trends in Global Employee Engagement

How to create a culture of engagement, By Mandy Barrett of Aon

Reports confirm that top companies build and sustain a culture of engagement and are often led by CEOs who understand that employee engagement is critical to achieving business results. The financial implications of an engaged workforce are significant. Our research reveals consistent, statistically significant relationships between higher levels of employee engagement and financial performance, where a 5% increase in employee engagement is linked to a 3% increase in revenue growth in the subsequent year.

While HR and people managers have traditionally been the primary stakeholders in an engagement agenda, we see a rapidly accelerating shift in responsibility toward two other critical stakeholders required to create a culture of engagement – senior leaders and the individual themselves.

Our research shows that global engagement has risen by 3 points to 65% since 2014 while engagement on the African continent has declined by 3 points to 59%. When considering the type of employees that a company comprises of, only 63% of millennials, 66% of Generation X and 70% of baby boomers felt that they were sufficiently engaged by their employers.

Companies that have succeeded at creating a culture of engagement adopted the following approaches:

  • Aim to reduce frustration, as people want to work in an environment where they feel enabled by the right resources and tools to perform their work, optimally.
  • Create a magnetic employer brand that attracts and motivates the best.
  • Pay and recognise people in alignment with their individual as well as the company's performance.
  • Build a clear path and options for horizontal and vertical growth that will allow each employee to carve their own career path.
  • Provide opportunities and feedback that enables talent to grow and develop.

A company's culture is about changing and aligning people, programs and infrastructure to drive a consistent set of beliefs, decisions and behaviours in an organisation. Leaders are in a unique position to set the tone, demonstrate the value of human capital, link people to the mission of the organisation and act in consistent, authentic and strategic ways to make engagement happen.

To uncover the full picture and to reveal more insights into accelerating people to achieve the extraordinary, visit

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